Facing The Music

Chicago Sun Times Facing the music leading fuming over rap music smokes BY JOHN HUSTON ply WRITER topical anesthetic lawmakers and actives are applauding Attorney widely distributed Lisa Madigans decision to sue a tobacco alliance for allegedly targeting children as new customers with hip-hop piece of music packs of cigarettes. Madigan announced atomic number 90 a lawsuit against brownish & Williamson Tobacco Corp. for targeting Illinois children with 101,000 hip-hop theme packs of cigarettes in gas move and convenience, grocery and liquor stores since April, in violation of a 1998 comprehensive settlement agreement. Madigan said she get out seek an immediate relegate on B&W hip-hop products as disrupt of its Kool Mixx 2004 advertising and promotional runnel; a court instal requiring B&W to forebode the effects of its ad campaign, including requiring the company to run ads warning close to the dangers of tobacco use in publications read by infantile multitude; and $11.7 million in penalties and costs to Illinois. Many great deal think children begin a lifetime of addiction when they ointment up their first cigarette, Madigan said. In fact, it may be when they weft up their first Kool Mixx compact disc read-only memory or log on to the House of Menthol. Any stir who looks at CD-ROMs with graf convergei games, tiny Mixx Stick radios and cigarettes packs that dissolve fit together into puzzles can tell these products are aimed at kids, she continued. When silklike advertising tells kids that buying these deadly products makes them cool, thats what theyll buy. Madigans actions brought applause from Reginald Saffo, a Maywood parson who has become an activist against tobacco and liquor marketing aimed at youth. Youre fighting against these people who are operating out of a profit motive, Saffo said. Theyre passage to be mordant in acquiring it into the hands of these kids. We choose to be just as relentless to m ake it onerous for the children to get thes! e items. One of Saffos recent successes was persuading Bellwood officials to...If you ask to get a full essay, order it on our website: OrderCustomPaper.com

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