Buyer behavior Essay Example | Topics and Well Written Essays - 500 words

Buyer behavior - Essay manakinOnce the customer decision qualification act of the customers is understood, it becomes relatively easier to develop a customer compose as the customers decisions to buy specific items are rationally and emotionally influenced. In the process of making their decisions, customers consider categories based in rationales, and they whitethorn make a decision, particularly in the flake of repeat customers, based on the bell ringer or based on emotions. The decision making of customers rouse assist the argumentation to ensure that they pretend an emotional attachment to the brand which is among the key elements that build brand loyalty(Wright, 2006, p. 27). Additionally, it is also among the key factors in obtaining recommendations and referrals, and when look toing more customers for the business, it is relatively easier to choose the best marketing strategies when the business has an understanding. Understanding the manner in which customers make d ecisions assists business in various ways in its future operations as it seeks to be successful.Understanding how customers make decisions makes it easier for the business to comprehend rational and the emotional reasons that concern customers and thus the business can make decisions based on this (Lamb, Hair & McDaniel, 2009, p. 140). For instance, a customer may have tax issues and be in need of advice making their situation acute, thus they entrust seek a business that provides peace of mind and assists them to worry less. If the business understands the manner in which the customers make their decisions, it will be easier to come up with ways that will ensure they are at peace. This is because the emotional reasons of the customers have a higher influence on the manner in which they make decisions compared to price.Understanding decision making process of the customers is also important for the business as this will assist the business as it makes plans on timing of strategic market