Business Intelligence Article Example | Topics and Well Written Essays - 500 words

Business Intelligence - Article ExampleAs a result of this philosophy, Vodafone resorted to implementing EDW to ask better access to information from diverse sources for enhanced and dynamic decision making. This made capturing the market notion easier and becoming proactive in chalking out strategies.Ans 3. Executives do rely on their gut looking at when making major corporate decisions as asserted by research conducted by Graham et al (2010). They opine that executives of mostly small firms do base their decision on their experience, emotional intelligence, and intuition. Gut intent in decision making creeps in when executives do not want to delegate to a greater extent and alike when they have faced similar risks during their lifetime. The amount of information collected and processed by the military man mind in a service of a large number of years is far much than data analyzed finished any of the EDW. This benefit allows executives to rely on their gut feeling when outl et for major corporate decisions.Ans 4. CEOs care about the virtuoso version of the truth because it defines the vertical or the horizontal alignment of the company (Oracle 2008). The single version of truth eliminates redundancy and multiple definitions of a single term used in a business parlance and thus bring in greater financial and operational transparency leading to enhanced business performance (Wailgum 2008).Ans 1. The Go anterior Strategy of Continental deployed the combined use of real-time data warehousing with decision support trunk to better its business proposition. The primary benefit attained was the single version of the truth for both the employees and the customers and also reduction in costs arising due to frauds, misrepresentation of facts and figures and redundant and obsolete data. Reputation wise, Continental go to the favorite category from that of worst and numerically, over $500 million were saved as costs and generated through increased revenues.