Marketing Consumer Behavior and Retail Marketing Strategy Essay

Marketing Consumer Behavior and Retail Marketing Strategy - attempt ExampleFrom this research, it is clear that consumer behavior mainly focuses on how an individual is making decisions about spending their time, specie and effort on various products or services. It also includes what and why they are buying, place and time of buying, how much they buy the product and use how often use it and how they are evaluating it after purchasing the product or service and most important the effect of such evaluations on their future purchasing behavior. This study volition help to understand the consumer behavior and the retail marketing strategy of the duty-free market in coordinate to take decisions regarding the correct retail marketing strategy. Duty-free goods are found at ports, international airports, limit towns, cruise ships, on-board international flights and in some other stores of downtown. These retail stores generally offer a blanket(a) range of products like alcohol and to bacco, fragrances, cosmetics, chocolates, sweets and luxury goods. From these duty free retailers, airports are earning higher profits. Many organizations birth started to invest in the duty free market as it is a good opportunity for thriving expansion of their business and it is mainly seen in the fashion industry.